I can't elaborate on Keith Urban guitar, nor (another TV sales type) the Randy Jackson guitar. I can say about another TV guitar deal, the Esteban Guitar. My step daughter bought it. It was so bad a few friends and an instructor said it wasn't fit to learn on.. Their opinion.
Now if you take all the 22 pkg. components, amp, CD's, and such, you are pretty much the value of a box store pkg..
Not saying this is not a good deal, but you get what you pay for..
Here's the link.. Note there are only 2 reviews.
http://www.hsn.com/products/keith-urban-light-the-fuse-electric-guitar-pkg/7367235

the Randy Jackson
http://www.hsn.com/products/randy-jackson-studio-series-23pc-electric-guitar-pkg/7503307

Hope you get some good feed back about Keith,s guitar.
Have a great day..