I wondered the same thing recently. I caught the tail end of an HSN or some such channel infomercial pitching his guitars. They looked very pretty and the 'special holiday package price' they were offering seemed to be really cheap...$150 for guitar, 15w amp, and a bunch of accessories. They said the guitar alone was a 'retail value' of $750 but...you know how that goes.

The price just seemed to be too low and I assumed that Urban may one day regret lending his name to the product. But I'm ready to be proven wrong. :) It'd be interesting to track down the company and country of manufacture.