Well, that could explain why I've never heard of them before. I just looked and saw that there's an email address I can contact them on, so I'll send them a mail with a few questions I've got, and hopefully I'll get some answers, so I can find out which Pickups I want. I haven't had any luck finding a a demo video so I can hear how they sound. The DiMarzio sounds pretty cool, though, but on the other hand, the Oil City comes with lifetime guarantee, so he must be pretty confident in the quality.