SonicBids-General question about whether anybody used it

And mostly if you've found that it's worth it.

I signed up for a free trial and I'm kinda wondering what the big hype is.
The EPK thing is nifty, but with a little programming knowledge, you could easily make up your own and customize it.

Just wondering if anybody else is signed up and whether you've ever actually found any use for it.

Here's an example for anybody who doesn't know what I'm talking about:

http://www.sonicbids.com/Schmange