I kinda felt the same way too, the money is a bit stiff. Plus as has been pointed out, it doesn't do anything to your tone, unlike a proper amp.
You look at the website, it strikes you as "cool" and I'm thinking, looking cool and sounding cool are totally different things.
But it does have a nice effect.
And I'm wondering, does anyone here know any of the acts that are being used in the promotion of this system. I'm thinking someone here would know at least one or some of them.
Check 'em out and tell us.